All-New Heifer.org Shows Path to Power Over Poverty

Together We Can Transform the World 

Heifer International—a global development nonprofit focused on ending hunger and poverty—today celebrates the launch of its newly designed website at www.heifer.org. This fresh and compelling communications tool connects all supporters with clear calls to action and infographics that illustrate the impact Heifer programs have on the struggling farmers Heifer supports around the world.

Screen shot of the new home page at www.heifer.org

“I hope visitors to the new site watch our ‘Power over Poverty’ video featured on our home page and get inspired about raising awareness for the issues surrounding hunger and poverty,” said Cindy Jones-Nyland, Executive Vice President of Marketing and Resource Development at Heifer International. “The video shines the spotlight on the individuals and families who benefit from Heifer programs and the powerful developments we instigate within communities. We believe it will take each of us working together to create global change and that Heifer.org will provide supporters with the information they need to spark ideas for ways to get more involved in our mission.”

The goal of the relaunched Heifer.org is to quickly and concisely share Heifer’s goals, programs, challenges and milestones, while allowing viewers to visualize how the right tools and training can lift nutrition and income while building a community.

Key features of the new site include:

• Join the Conversation: Designed to prompt discussions, Heifer created a portal for socially shareable content from Heifer’s World Ark magazine and blog. Supporters are transported to the field with stories, videos and photos conveying the trials and triumphs of families working with purpose and dignity toward self-reliance. When Cows Fly allows donors to upload their own photos and stories about what connects them to the mission.
• What You Can Do: Improved navigation tools help supporters find ways to engage that accommodate any person or group’s schedule, budget or special interest.
• Heifer’s Gift Catalog: Re-designed to allow year-round gift giving that honors loved ones with life-changing presents of heifers, goats, chicks, tree seedlings, stoves, clean water or women’s empowerment tools.

Heifer worked with the digital agency Lifeblue, located in Allen, Texas, on the website strategy and design to best capture how Heifer’s mission empowers people everywhere to embrace opportunity and share a better world with others.

Visit Heifer.org today to browse, engage and be inspired to take action for change. Together we have power over hunger and poverty.
 

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